Here's a strange thing about this year: grocery inflation is easing, and the shop still feels expensive.
Both are true. In late September the USDA cut its 2026 forecast for food-at-home prices to 2.4% — below the twenty-year average. But that average hides a very uneven cart. Beef is near record highs as the US herd sits at a 75-year low. Fresh vegetables are up around 7 to 8%. Eggs, meanwhile, have fallen sharply, which is quietly pulling the whole average down and making the headline number look calmer than your receipt.
And slower growth isn't the same as lower prices. One write-up called this the quieter phase of inflation — prices rising more gently, budgets still bruised. That matches how it feels.
One number worth knowing: restaurant prices are forecast to rise 3.5% this year, faster than groceries at 2.4%. USDA economists have noted the side effect — cooking at home is becoming the comparatively cheaper option again.
If you want to find real money in a food budget, don't start with the receipt. Start with the bin.
The EPA's most recent estimate puts the cost of wasted food at $728 per person per year — about $2,913 for a household of four, or roughly $56 a week. That's over 11% of the annual food budget, paid for and never eaten.
Some of that is unavoidable — peels, bones, the parts nobody eats. But a large share is food that was perfectly good when it entered the house and wasn't good by the time anyone got round to it. Fruit and vegetables are consistently the largest category, and the research points at a specific cause: buying more than the week actually needs.
There is genuinely good news in the numbers, though. ReFED's 2026 report found residential food waste fell by nearly 950,000 tons year over year. People are already getting better at this.
It would be easy — and wrong — to blame meal planning for all of this. The evidence doesn't support that. Households that write shopping lists and plan meals consistently report lower waste, and planning routines have a measurable, direct effect in that direction.
What the research does show is subtler, and more useful. One optimisation study found that in theory a well-built meal plan can produce almost no waste at all — then noted, dryly, that people find such plans hard to stick to in practice. Another paper observes that errors in meal planning can backfire and create waste rather than prevent it. And a 2025 study modelled shopping frequency against one particular uncertainty — who will actually be home for dinner — and found a real trade-off between the flexibility of shopping often and the efficiency of shopping once.
The useful bit of planning is the part where you check what you already have. The fragile bit is committing to seven specific meals on Sunday for a week that hasn't happened yet.
We've written about that shift before — planning ingredients rather than meals. The short version: stock categories, not recipes, and let the decision happen at five o'clock when you know how the day actually went.
That last step is the whole reason the app exists. You tap a few things you've already got — the vegetables going soft, the protein that needs using — and it comes back with real dinners you can make tonight, plus the one or two things you'd need to pick up if something's missing.
No weekly plan. No recipe shop. Just the food you already paid for, used while it's still food.
Tap a few ingredients. Get dinner ideas in seconds.